As you know, Blogging is becoming an integral part of our world. Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging to increase their digital presence and inevitably increase their bottom line. In fact, if your business’s website does not have a blog or website that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach, i.e. your potential to reach out to your customers.
Even Google say Blogging Matters:
In today’s internet-based society, your business has to have a powerful online presence in order to stand out among your competitors. When someone goes to search for a professional or business in your industry, you want your name to come up close to the top of the list. How do you do that? With effective search engine optimization.
In the past companies like Google put an emphasis on keywords—which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post.
What does this have to do with blogging? Everything in the world.
There is not a better way to add relevant content to your website on a regular basis than to utilize a blog. If you do not want to call it a blog, you can call it a “learning center” or any other catchphrase that you want to use to categorize the frequent posts to your website—at the end of the day they are blogs and these blogs are powerful.
Where you rank in search engines matter. One of the most effective ways to increase your search engine rankings is to add unique, high quality content on a regular basis—to blog.
Now come to an individual, blogging helps a individual to write about his opinion about anything and everything. Blogs provides freedom and needs no certification from anyone. Even individual can use blogs to promote their business and there’s also monetisation available in blogging nowadays, from where an individual can earn a significant sum of money.
So I can effectively say, “World Needs Bloggers”. Do you agree ?